Paiker Imports - B2B Lead Gen & Meta Ads Scaling
Case Study Breakdown
The Challenge
High customer acquisition costs for wholesale home furnishing products and manual lead follow-up causing prospective B2B buyers to abandon inquiries.
Strategy & Planning
Designed a high-converting Meta Ads sales funnel on Facebook & Instagram, segmenting Lookalike audiences from verified commercial buyers.
Implementation
Launched dynamic catalog video ads highlighting luxury curtains/rugs paired with automated instant WhatsApp lead distribution directly to sales agents.
Growth Outcome
+340% ROI on paid social campaigns, 2,500+ verified wholesale leads generated in 90 days, and a 60% drop in lead response time.
Detailed Narrative
Paiker Imports sought to rapidly scale bulk B2B distribution for home furnishing textiles across regional markets. We engineered a paid social media acquisition funnel paired with real-time WhatsApp CRM automation.
1. Targeted Multi-Format Campaigns
Using verified purchaser Lookalike profiles, we deployed dynamic carousel and video ads showcasing premium fabric collections to interior decorators and wholesale buyers.
2. Instant Lead Distribution
Customer inquiries were automatically dispatched to dedicated sales reps via automated WhatsApp pipelines, maximizing lead conversion velocity.
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