StyleCraft Fashion - Performance Paid Social Campaign
Case Study Breakdown
The Challenge
Stagnant direct-to-consumer online fashion sales, escalating Customer Acquisition Costs (CAC), and ad fatigue on static Meta banners.
Strategy & Planning
Re-architected paid media strategy across Meta Ads and Google Performance Max (PMax), producing UGC video ads and dynamic catalog retargeting.
Implementation
Deployed segmented funnel campaigns for cold discovery vs warm retargeting, implemented automated cart abandonment offers, and optimized checkout flow.
Growth Outcome
Achieved 4.8x Return on Ad Spend (ROAS), $280,000+ in trackable online revenue, and a 38% reduction in Customer Acquisition Cost (CAC).
Detailed Narrative
StyleCraft Fashion needed to turn profitable direct-to-consumer sales during competitive seasonal campaigns. Our performance marketing team optimized their creative angles and ad bidding algorithms to drive maximum purchase velocity.
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